Miu Miu • Summer Reads
Global Campaign

For Miu Miu's 'Summer Reads’, a global initiative gathering communities to read simultaneously across five cities, I defined the motion language for the campaign's social rollout and delivered the full suite: campaign teaser, global announcement, and five city-specific invitations.To bring the campaign's illustrations to life, I deconstructed each artwork into layers and rebuilt the missing backgrounds by hand, creating a dimensional parallax world inside originally flat images, motion that feels native to the illustration, not applied on top of it.