X Games League
Launch Film & Motion Identity

When X Games launched its new League format, in the middle of a complete rebrand, the new identity existed only as static design. I was brought in to define how it moves.I translated the fresh visual direction into a motion language, then directed the launch explainer end to end: storyboarding the narrative, animating the new graphic and typographic system, and weaving in archival footage, with every cut paced against the voiceover to match the raw energy of the sport.