Louis Vuitton • 5th Avenue
New York Building Projections

Closer Ltd brought me in at pitch phase: within days, we developed the concept sketches and presentation that won the project for one of Louis Vuitton's most visible activations, the monumental trunk scaffolding on 5th Avenue.

I directed and designed the projection content, engineering the visuals for a system of 16 projectors distributed across multiple floors of surrounding buildings, all synchronized to a single station. The core challenge was compositional: designing motion that reads coherently at architectural scale, across surfaces the size of a city block.